When Does a Brand Matter?

Whether at headquarters, in the plant or in the field, we all have opportunities to express what makes Flowserve unique in a crowded market. We must be prepared to say and do the things that communicate these traits. Therefore, our initial challenge is learning the key facets of the Flowserve brand promise.

People experience the Flowserve brand visually and through their interaction with associates and our products. Customer loyalty to our brand will increase as we build a strong brand identity in all of the following areas.

Communications Trade shows Advertising Literature Media/government affairs Trade publications Corporate identity		Customer Experience Responsiveness Solutions value Product performance Useful Web site Learning center
Investor Relations Annual report Earnings calls Investor road shows Shareholder conferences CCBN Web site		Products Trade dress Labeling Packaging, shipping materials Performance
Environmental Building signage Vehicle fleet marking Site lobbies		Associates Internal culture Delivering the brand promise Recognition and reward