Legal Guidelines

Always...

Distinguish trademarks from surrounding text with at least initial capital letters or in all capital letters. Trademarks can also be distinguished from surrounding text using bold or italic fonts or by placing the trademark within "quotes" or in a stylized form or logo type that has become associated with the mark.

Incorrect: flowserve
Correct: Flowserve or FLOWSERVE

Use proper trademark form and spelling. If in doubt, ask.

Incorrect: Flowserve ^SM
Correct: Flowserve ®

Never...

Modify a trademark from its possessive form, or make a trademark possessive. Always use it in the form it has been registered in.

Incorrect: The innovation in Flowserve's new valve
Correct: The innovation in the new Flowserve valve