An Exciting Opportunity to Build a Leading, Global Brand

A brand is not just a logo or a tagline. Rather, a brand is an expectation. It is what someone thinks— good or bad— when they hear a name. It is the mental real estate we occupy whenever a customer thinks of Flowserve.

A powerful brand culminates from coordinated, consistent activities and communications that support a unique, compelling and credible promise. Each of us conveys our company brand in every message we send and every activity we perform.

This brand strategy is a road map for understanding and delivering on our brand promise. As we begin to understand and articulate our unique capabilities and attributes, we increase awareness, build loyalty and strengthen the ties we have with our customers. When we work together with a constant, unified voice, the future offers unlimited potential and opportunity.

Every associate, agency and production partner have an important role in building a strong global brand for Flowserve. Let’s collaborate, have fun and build a memorable brand we can all be proud of.

View the Flowserve Brand Brochure PDF

For questions or to discuss branding ideas, contact Marilyn Franklin, mfranklin@flowserve.com