Welcome to the Flowserve Brand Standards Resource Center

Your visit to this site is an important step in building a strong brand for Flowserve. It is a highly visible way that Flowserve associates, our agency partners and production companies in every region of the world can all contribute towards helping Flowserve achieve its vision of becoming the most recognized and preferred global supplier of fluid motion and control products and services in our industry. Building a strong brand is about creating a consistent, memorable identity at every touch point for customers as well as our associates, partners, stakeholders and other audiences.

Brand touch points are the ways that people experience Flowserve including literature, trade show booths, advertising, presentations, promotional gifts, business cards, websites as well as our buildings, uniforms and signage. Branding also means the impression people have when they do business with our people.

This site provides you with the brand strategy, examples, templates, logos and artwork that enable you to uphold the Flowserve standards. It is exciting to have the opportunity to be a part of building a leading, global brand and our adherence to the standards and consistency will make the difference.

I encourage you to use this brand resource center as a way to uphold and advance the strength of the Flowserve and our product brands.

Lars Rosene
Chief Sustainability Officer and Vice President Public Affairs
(lrosene@flowserve.com)

Navigation and feedback:
Use the links on the left and right to select your area of interest. These categories will expand into sub-categories where you can find artwork and templates that are more specific to your needs. If you have any questions or feedback while using this site or about a branding need, contact Steve Boone, sboone@flowserve.com or use the feedback button to the right.